2022 | Professional

MUSE Design Awards Silver Winner

Divine Stone

Entrant Company

Jilin Province Linxiang Brand Planning Co., Ltd.

Category

Conceptual Design - Products

Client's Name

Country / Region

China

This cutting-edge IP image called Divine Stone was created by Xiamen Divine Stone Colorful Energy-saving Technology Co., Ltd. The image is inspired by "Journey to the West", one of the four famous Chinese novels: "The stone was raised by nature and absorbed the essence of the sun and the moon." It turns into a stone monkey due to the wind’s blow, so people name it the "Divine Stone." The Divine Stone wears a purple gold crown that is designed as phoenix wings, with a collar in the style of auspicious clouds, symbolizing the brilliance of the enterprise; festive bloomers stand for the prosperity of the enterprise; and its adorable tail, combined yellow, blue, and red, symbolizes the enterprise's vitality. The polite and friendly smile represents the fraternity of the enterprise, and the general heroism of Shenshi's image indicates the company's power and heritage. Divine Stone took the primary color scheme, which is yellow, blue, and red. Its bright and powerful vision symolizes the enterprise’s ideal blueprint. It can make a strong impression on the employees and catch the customer group’s eyes at first glance. Divine Stone can enable the enterprise to bridge the gap with customers, develop emotional resonance, and eliminate the barrier between new customers and brands. Additionally, it can build value for the enterprise, increase intimacy with current customers, and improve user awareness. A variety of related products derived from Divine Stone have unlimited market prospects.  For instance, it is possible to develop and use items like water glasses, T-shirts, canvas totes, umbrellas, etc. to empower the IP, create a particular cultural ambiance, and serve the customers better. Additionally, it can be a sweet companion for the customer group and enrich their lives the most.

Credits

Xiamen Divine Stone Colorful Energy Saving Technology Co., Ltd.
Xiang Lin
Jilin Province Linxiang Brand Planning Co., Ltd.
Xin Li
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