2022 | Professional

MUSE Design Awards Silver Winner

Have Fun Duck Gift Box

Entrant Company

Wuhan Pufine Creative Technology Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Zhou Hei Ya

Country / Region

China

As a leisure food gift box with the theme of "sports entertainment", it is inspired by the creative forms of "pixel" toys, games and movies to create a "happy city" for young people. Using the "pixel wind" illustration style and immersive visual experience, in various blocks of the city, while participating in and watching sports, games, and enjoying the joy of food, the brand IP image is integrated into every corner of the city as an interesting seed, It is to express a younger, more fun and happier lifestyle and brand philosophy. The gift box cover uses the English letter "K" as the main visual symbol, and the open mouth strengthens the process of enjoying the food. At the same time, different combinations are formed on the display, which is rich and eye-catching. The small packaging inside the gift box adopts the creative method of "blind box", which prints young consumers in the "happy city" on the "blind box" and corresponds to different foods. After sharing the food with others, the inner small package can be combined into a small game for many people to participate in, forming interesting interaction and communication, the gift box can be turned into a storage and decorative painting, and the envelope can be used as a simple bookshelf, avoiding the discarding and waste of the packaging box.

Credits

Creative Director
Zhang Yanhui
Designer
Duan Li
Designer
Gui Dani
Project Director
Xia Ling
Customer Service Director
Zhou Xiaoli
Animation Picture:
Wang Kai
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