2022 | Professional

MUSE Design Awards Platinum Winner

CFMOTO Motorcycle Culture Center

Entrant Company

Cityinno

Category

Interior Design - Showroom / Exhibit

Client's Name

CFMOTO

Country / Region

China

Founded in 1989, CFMOTO is edging into the advanced ranks in the world’s powersports industry with their ambition on Technology and Quality focused. And now they need an extraordinary and dynamic way to convey motorcycle culture and CFMOTO spirit.

Cityinno developed the core idea based on a large amount of powersports industry research and insight into the culture of motorcycle: When the motor cyclists chase the freedom and explore the boundaries with their nature, CFMOTO will always be with you.

Following exhibition logic, the moving line separate the showroom into several zones, from lobby, history telling, diversified scenarios display, technology display, smart future, boutique and cafe, showing the strength and characters of CFMOTO.

And we improve user experience as well. In this project, we focus on emotion changing of the visitors, using different methods such as simulation environment or interactive exploration to guide their mood.

Credits

Photographer
Wang Minjie
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