2022 | Professional

MUSE Design Awards Silver Winner

Shede beautiful China five bottle commemorative wine

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co. Ltd.

Country / Region

China

"Smart shede • beautiful China" takes the national treasure animals in the five national parks as the source of creativity, and the design of the outer box is inspired by the ancient treasure chest. Taking it as a courtesy means that "when treasures come, five blessings come to the door",





The whole body of the bottle is turquoise green. The color selection is inspired by the beautiful mountains and rivers of China. The mountains and mountains are high and the water waves are flexible. Between day and night, the landscape is only green, like a splash of ink. Therefore, green has become the main color of our design. The harmonious picture of civilization, ecology and nature is integrated with the green bottle body, adding an elegant charm.





The expression form of the outer packaging wine box is a suitcase. Based on the form of suitcases and bags, five kinds of rare animals and vibrant nature pictures are printed on the outside of the suitcases and bags, five kinds of animals are expressed by gilding, and other natural landscapes are printed on leather suitcases and bags by line drawing, much like the woodblock prints in the past. The main color is set to cyan, and the upper and lower corners are wrapped in gold, so that the overall packaging is more quality. The opening method is the top opening type, which makes it more like a precious gift. The natural theme of this time is consistent with the quality of shede wine. Mellow wine and natural original form together constitute this design, so that consumers can feel the charm of nature while receiving beautiful gift boxes.

Credits

Original designer
Wuyao
Illustration designer
Zhangyuchen
Illustration designer
Xiebaixing
Graphic designer
Zhengziyang
Graphic designer
Shihuafeng
3D designer
Liaohao
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