THE BOX

Entrant Company

atelier DYML

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

URF Youth Energy Culture Group

Country / Region

China

THE BOX-Youth Energy Center is a brand new vision located in the first urban innovation center in Chaoyang district of Beijing, China. It is a new destination featuring offline and online experiences for China's urban network of youth energy, art, entertainment, retail, and personalized experiences. THE BOX is a core lifestyle complex using smart technology to curate a one-stop experiential landmark. Situated at the corner of Chaowai Dajie and Fangcaodi Xijie, THE BOX is an urban renewal project transforming a 36,291sm traditional shopping mall into a gamified social and retail center which aims to revitalize the urban synergy in Beijing.