2022 | Professional

MUSE Design Awards Gold Winner

THE BOX

Entrant Company

atelier DYML

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

URF Youth Energy Culture Group

Country / Region

China

THE BOX-Youth Energy Center is a brand new vision located in the first urban innovation center in Chaoyang district of Beijing, China. It is a new destination featuring offline and online experiences for China's urban network of youth energy, art, entertainment, retail, and personalized experiences. THE BOX is a core lifestyle complex using smart technology to curate a one-stop experiential landmark. Situated at the corner of Chaowai Dajie and Fangcaodi Xijie, THE BOX is an urban renewal project transforming a 36,291sm traditional shopping mall into a gamified social and retail center which aims to revitalize the urban synergy in Beijing.

Credits

Creative Lead
Josh Goh
Creative Lead
Liang Hua
Creative Lead
Meng Lu
Creative Lead
Mingzhi He
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