2022 | Professional

MUSE Design Awards Platinum Winner

Haier Culture Gallery

Entrant Company

Academy of Arts & Design,Tsinghua University

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Haier Culture

Country / Region

China

Corporate Ecology Concept: Technical management is part of the stable growth of an enterprise, while management culture is the main factor for the long-term survival and development of an enterprise. This project is a corporate culture exhibition hall design planning, which incorporates the core corporate philosophy of "human-unity" - maximizing human value - and embodies the corporate policy of management culture, forms and measures. The project also attracts a chain of visitors through "participatory exhibition,” "immersive drama,” "digital twins," and "post-show tracking" so that visitors coming to the exhibition will become lifelong viewers of the company and even part of the innovation. The theme of this exhibition is to show the concept of "people-as-a-unit,” and the curatorial layout is composed of three critical historical stages of the company's development, interspersed with the core concept of "people-as-a-unit" to show the idea in different locations of the company. The biggest challenge in the exhibition’s layout is how to use linear logic to tell the history and, simultaneously, how to surround each area with the core concept of "people-as-a-unit.” Furthermore, the design team has set up observation spots in each of the three transitional areas so that visitors can get a glimpse of the "core image" until they have walked through all the regions to see the core. Through this design planning technique, the audience's emotions will be piled up until the final clarity. The black and white gray tones are used as the primary focus of the space, and the inclined walls, curved flow lines, and dim lighting symbolize the period when the company was insolvent. Under the incubation of the atmosphere, the audience's emotions are settled and quietly brought back to the situation at that time.

Credits

Lead Designer
Yu Lizhan
Lead Designer
Zhou Yanyang
Designer
Zhu Yian
Designer
Wang Longyi
Designer
Liu Jifan
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