2022 | Professional

MUSE Design Awards Silver Winner

A Piece of Paradise Baby Wrap

Entrant Company

IVAU Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

Hong Kong SAR

A game changer in babywearing, A Piece of Paradise baby wrap is a multi-functional newborn essential especially designed to bring babywearing back into fashion. Inspired by the paradise islands of Fiji, A Piece of Paradise baby wrap is exactly what its name suggests - a piece of paradise in which to rediscover one the most beautiful moments in parenthood: bonding with your newborn.



Its custom-milled special knit is luxuriously soft and provides the perfect stretch as baby's first carrier. The hand-painted original design brings spellbinding beauty of nature into daily wearing. It is an investment piece starting from pregnancy, as a belly support. During infancy, it functions as a carrier, a swaddle, a stroller blanket or a nursing cover. It stores neatly in its signature Coconut fold, a built-in pocket with custom push button, fits perfectly in a diaper bag. Beyond first year, it can be turned into a chic woman's top or hair turban thanks to its lightweight fabric and timeless original pattern design. Every detail is reconsidered to elevate the design of a fashionable baby wrap that not only makes it a newborn essential but also becomes a beautiful keepsake in any modern mother's wardrobe.

Credits

Designer / IVAU Ltd.
Chance Xie
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