2022 | Professional

MUSE Design Awards Gold Winner

Yves

Entrant Company

Shanghai lanzhimeiya Cosmetics Co., Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Starting from the bright "Y" shape of Virgo, Yves travels around Venus, Earth, Saturn, and explores the galaxy, constantly creating excellent, efficient, and worry-free skin care products and experiences for consumers. Integrating cutting-edge technology and ingredients, and closely cooperating in three dimensions of technical concept, packaging design, and ingredient selection, the product achieves true consistency. Food-grade eco-friendly packaging materials with natural textures, reduce the use of plastic films, and have a sense of luxury, bringing value and credibility to consumers.


Yves' overarching theme is exploring the mysteries of the universe. With bright and charming purple as the main tone, it symbolizes the mystery of the universe and the exploration of the unknown, making users feel like in the vast universe. The curvilinear outlines on the container were reshaped into linear and controlled elements, and the text was updated with branding for further refinement. As a result, the overall user experience of the product, such as cap interactions, is improved. In addition, the slightly cold planetary element is balanced just right with the fluid form of the overall container.

Credits

Matthieu Rochette Schneide
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