2022 | Professional

MUSE Design Awards Platinum Winner

WE UNIVERSE

Entrant Company

SHENZHEN TOPCHANGE DIGITAL CO.,LTD.

Category

Conceptual Design - Communication

Client's Name

Country / Region

China

Like the construction of an ecological society, the "WE UNIVERSE" consists of various "digital beings" capable of self-growth. Human beings can communicate with them through consciousness, and cultivate them use, so as to realize the practice of human initiative in a different world. The design breaks down the barriers between the physical world and the "digital world". WE UNIVERSE first started in the financial industry and created today's "WeBank". Gradually, this concept began to be applied in various industries to achieve higher convenience.


The design pioneered a "Digital Twin" system. In this system, there are N parallel spaces with different emphasis angles, which are used to analyze the different characteristics of WE UNIVERSE. And the different sides of these "horizons" can be superimposed into the physical world through converters. Among them, for the conversion of each horizon, the user can switch freely through the mobile terminal controller, so as to have a deeper understanding of the multiple forms of WE UNIVERSE.

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