2022 | Professional

MUSE Design Awards Gold Winner

JINMAO Danyang Science and Technology Association Hall

Entrant Company

IF DESIGN

Category

Interior Design - Mix Use Building: Residential & Commercial

Client's Name

JINMAO Group

Country / Region

China

IF Design is rooted in the reality of Danyang as the eyewear capital, creating a highly imaginative technological golden cat IP image in the space. The multiple elements contained in IP itself are the combination of science and technology and humanity. Artificial intelligence is inseparable from the artistic imagination of wisdom and curiosity. IP and art, two ideas, together to create a unique space temperament. Danyang, located in the south of Jiangsu Province, in the middle and lower reaches of the Yangtze River, by the bank of the Beijing-Hangzhou Grand Canal, the spirit of water makes the urban context flow continuously. As a world-renowned eyewear city, it has its own business context today and is waiting to write new business miracles in the future. IF Design respects the uniqueness of the city, combines cultural factors with Jinmao commercial factors in the space design, and reshapes the space temperament in a new way. Take this as an opportunity and window, feel the pulse of the development of The Times, with full imagination, to create an interesting and dynamic space IP image - technology golden cat.Entering the hall, you feel the grand momentum of the space. Take the elevation of the mountains, the form of gallery Bridges and pavilions, walk and stop to feel myriad. Tall and vigorous green plants, transparent natural light lets a person feel the aesthetic artistic tension between colors.A city, a space, to the space design, what Danyang glasses gives is boundless inspiration. You should know that the meaning of glasses to the human face is function as well as fit and balance. In the space design, we are just like the people who design glasses. We need to find this wonderful balance, combining the metaphor of science and technology, the strange and dynamic golden cat IP, the artistic beauty of humanity, in the design details bit by bit, to form a magnificent movement of space.

Credits

Creative Director
Emma Zhang
Design Director
Luis Lu
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