2020 | Professional

MUSE Design Awards Silver Winner

Catechin Green Tea

Entrant Company

Triangler Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Teascovery

Country / Region

Taiwan

The Catechin Green Tea is a type of cold brew green tea advanced by special technology to extract aroma and high potency catechins with just 30 seconds. Considering the Catechin Green Tea not only brings out an excellent flavor but boosts metabolism, we wished to create a unique and functional impression on its packaging design.

Impressed by its fresh taste, we used a bright and white background to reflect its light character. Product values with scientific support are featured with words, numbers, and tables at the front of the package. The illustration with abstract green strips and golden dots conveys two concepts :

A. Layers of tea flavor, ripple, and the remarkable efficacy of catechin.

B. Farmers with bamboo hats working among rows of tea tree.

With the request to combine dietary habits and records of metabolism measurement, we put a measurement table at the back of the package, so customers can be reminded to keep a better metabolic rate.

To present its natural characteristic and brand personality, we used the one-side coated paper but printed it reversely to avoid excessive glossy printing or commercialization.

Credits

Chi-Yao Tang
Chun-Yao Huang
Jiang-Xin Zhang
More Silver Winners
Product
2020
MUSE Design Awards - Breezth

Entrant Company

Nicholas Ooi

Category

Product Design - Music, Audio & Sound

Product
2020
MUSE Design Awards - The Moroso Love Collection

Entrant Company

Johannes Torpe Studios

Category

Product Design - Furniture

Interior
2020
MUSE Design Awards - Apartment #16

Entrant Company

Varietech Interior

Category

Interior Design - Residential

Interior
2020
MUSE Design Awards - Residence of Chang

Entrant Company

CHI Design

Category

Interior Design - Residential