BILLY BREAD MEISTER

BILLY BREAD MEISTER is a brand of rusks that focuses on flavor and aroma. We have pursued the highest quality rusks by using high-quality ingredients and the qualitative skills of our craftsmen. The design is not "elegant" as a confectionery brand with women in mind, but rather a neutral expression that fits the modern world and approaches new customer segments. The goal was to express the "craftsman's commitment" to confectionery that the brand values on the packaging. Understanding the essence of the brand's pursuit of genuinely delicious rusks, we created an image of honest craftsmanship rather than a striking impression. It expresses "craftsmanship" through an inorganic yet intelligent appearance and presence. The brand's "strong will of craftsmanship" is produced through neutral color tones and typography, visualizing a slim design in harmony with the essence of craftsmanship and products.