2023 | Professional

MUSE Design Awards Gold Winner

Don't Make Trouble - “ Do Not Zuo” Beer

Entrant

Studio OY UK

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

China Qingdao Chengxinyinli Technology Co., Ltd

Country / Region

China

Beer is the catalyst for social events, but can easily lost oneself in the world of drunken gaffes. The original intention of this package design is to encourage people to drink in a civilised manner and not to cause any troubles after. The idea of “Ha Jiu Don't Make Trouble” uses a warning eye-catching title to cover the drunken gaffe scene, through rational expression (don't brag), sincere friendship (don't bluff), hard work (don't be lazy), health Work and rest (don't overdo) and other four positive directions explain why should stop causing troubles after drinking, in order to promote responsible drinking behaviour.

Credits

Design Director
Chengbin Jiang
Creative Director
Lin Zhang
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