JELLY’S FITNESS

The store of this project is the third store we have collaborated with Jelly’s. Since its establishment in 2019, the repeated impact of the COVID-19 pandemic on the economic entity has been accompanied by the growth of this young brand. Fortunately, they are still there and getting better and better. Sunshine and happiness will spread. Especially in this gray age, we need people around us to bring us some different things. Jelly's seems to be such a group of people who bring joy and sweetness to the city!

From the very beginning, we set the brand identities of Jelly’s as “Friendly, Happy and Comfortable”. This time, we confirm the theme strategy of “Color and Box, Information and Connection” in the design to transform it effectively and apply it in the space system.

The orange of this brand has always been very recognizable and emotional, so we keep this color in the design. We also add sliver gray and black to form the main tone of the space and identify three multi-function rooms by three main colors. In terms of spatial form, we intersperse the space with a number of “boxes” of different colors to construct an independent and interlaced spatial structure.

We make use of the two functions of text and graphics, one is the function of information description, and the other is the function of graphic expression, so as to establish a set of brand visual systems integrating functions and images. As a carrier, we built a set of decorative components merging the visual guidance system and goods shelf display system, which has become an important part of the space decoration form.

We divide the space into four modules, namely, the bar counter module, goods shelf module, washroom module and multi-function room module. The space integrates all functions into these four modules.