Pearl River Blooming City Sales Center

By understanding the background of Pearl River Property and the basic information such as the project's region, the design team, in combination with the current popular design style and expression techniques, integrates the market needs of sales, Internet celebrity IP and other markets, and strives to build the Hejing Road sales department into a sales center with international design standards.

This case takes "Lingnan" as the design benchmark of the project. With the help of its architectural, cultural, artistic and other characteristics, it uses modern design techniques to collect the "hometown water" in the sales department.

When the customer walks into the lobby area, the waterfall type large device comes into view, and the feeling of yearning is a little excited. The positive progress of "Dragon Boat" has also been transformed into a space symbol, reflecting the spirit of hard work of developers. Originating from the well arranged modeling design of the pot ear wall, the project is cut into a light and flexible spatial layout.

The museum like display method brings a sense of solemnity to the sales center, so as to add vitality to the space by "new works of antiques". The anthropomorphic IP design adds a sense of joy to traditional stories.

While meeting the basic functional requirements of the sales center, the project presents the brand display and construction method display in the space during the design process. A virtual setting of "art gallery" has also been added, which increases the space extensibility and functional versatility for future sales or use.

In terms of sustainability, this case recycled waste aluminum for remanufacturing to create water drops and waterfalls in art installations. At the same time, the design team collects, disassembles and resets some old buildings, and then presents them in the exhibition form of the art museum to help Party A promote the spread of Lingnan culture.