2023 | Professional

MUSE Design Awards Silver Winner

Chinese Style Warm Curtain - Perfect Couple

Entrant Company

Hangzhou Artbuer Visual Design Co., Ltd.

Category

Product Design - Other Product Design

Client's Name

Artbuer

Country / Region

China

One man and one woman, one water and one fire, one yin and one yang, pay attention to the harmony and harmony of yin and yang.

We try to break the boundaries of time, and from the designer's point of view, the very knowledgeable composition of Chinese studies has been smelted into the "Big Four Happiness" series with exquisite vision. May the essence of the national quintessence be known to all young people. In order to increase the interest and interactivity of the work and arouse everyone's sympathy, the overall picture is integrated with one of the traditional Chinese quintessence - Mahjong.

"Mahjong" is one of the derivative cultures of Chinese culture, and the picture perfectly interprets the role of "Mahjong" in Chinese-style life.

The big four xi card is composed of the southeast, northwest wind and a pair of prosperous, which are embodied in the picture. The highest number of the big four xi is 88, which means that in 2018 Gongxi Facai, everything goes well.

ArtBuer draws on the auspicious elements in traditional Chinese customs, and the picture is dominated by the character - the golden boy and the girl. The golden boy and girl takes the Chinese "New Year picture doll" as the design prototype, and reinterprets the traditional New Year picture, showing the personality image of modern youth.

The golden boy and the jade girl sitting on the mahjong means "sitting on wealth" and guarding the wealth (talent);

Representing a pure and refined "lotus seat", not indulging in bad things, keeping one's heart and becoming a philosophy of life worth exploring for modern youth;

The "Four Spiritual Beasts" representing peace, health and safety - Dongqinglong "symbol of the emperor", Xibaihu "knotted good luck", Nanzhuque "happiness", Beixuanwu; "longevity"

Representing the "cash cow" of wealth;

The golden boy and the jade girl wear a "dog" mask, which is combined with the 2018 zodiac "dog" year.

We reassemble these sources of inspiration, analyze, study and design depictions, trying to create a cherished yet innovative meaning, so that these works of art can be given new soul and life.

Credits

Creative Director
Guo Le
Design Director
Feng Tian
Technical Director
Hans
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