2023 | Professional

MUSE Design Awards Silver Winner

Packaging design of roast cheese beef roll

Entrant Company

Jiangyin Lanson Culture Media Co. LTD

Category

Packaging Design - Prepared Food

Client's Name

Perrin Wu

Country / Region

China

The packaging of grilled cheese beef rolls and secret chicken rolls is designed to capture the visual focus of consumers. The designer boldly chooses a color scheme that is acceptable to young people today, the classic black and white as the main color of beef rolls, and the healthy green as the main color of chicken rolls. This appetizing and appealing packaging makes consumers impressive and highlights the brand.

It is inspired by the food posters of KFC and McDonald. Its visually striking packaging can quickly attract consumers' attention. The design of the package inner roll wrap draws inspiration from the packaging design of cold drinks and ice cream. The products are oriented to young people, so the design tends to cater to their aesthetics.

The main pictures of the packaging are created by professional photographers and food stylists and processed by post-refinement and color grading. In order to grab the visual focus in the dazzling supermarket shelves, the packaging is optimized in font details with stylish, vivid and visually impactful typography.

Credits

Perrin Wu
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