2023 | Professional

MUSE Design Awards Silver Winner

AOXMED Face Cream

Entrant Company

Yunnan Botanee Bio-Technology Group Co.,Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The design of the round-capped square bottle echoes the Chinese philosophy of a square earth with a round sky above. A hexagonal logo is added to the center of the bottle using the natural round shape of the bottle cap, showing "rigidity and softness with meanings from heaven and earth." This design concept not only pays homage to traditional culture but also reflects the product's value. The sky and circle represent movement, while the earth and square represent stillness, echoing AOXMED's concept of restoring youthful vitality and energy to the skin.
Unlike the round aluminum foil sealing design of skin care products on the market, this face cream uses innovative annular aluminum foil and sealing structure to avoid materials sticking to aluminum foil, enhancing user experience. Meanwhile, it can also ensure that the cream is always in a sealed state before the first use.

Credits

Medaesthee (Shanghai) Biotechnology Co., Ltd.
BTN Packaging R&D Department
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