2023 | Professional

MUSE Design Awards Silver Winner

Balance and decompression technology schoolbag 3.0

Entrant Company

ANTA SPORTS PRODUCTS GROUP CO., LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

ANTA SPORTS PRODUCTS GROUP CO., LTD

Country / Region

China

This functional schoolbag focuses on children's spine health development. The schoolbag is designed for healthy children's growth by adopting the bionic concept and creative bag structure that can balance and reduce the children’s shoulders pressure, effectively reducing the pressure on the spine caused by heavy school bags.

The schoolbag is inspired by flying fish’s fins that maintain balance when swimming and its pectoral fins that disperse gravity when flying. The product has a 720° surrounding dual load-relief system--an innovative nine-point 3D load-relief system and a patented double spiral spring structure. The nine-point 3D load-relief system is designed based on ergonomics, which ensures comprehensive loading and pressure reduction thanks to its ridge pad, and lumbar pad, providing a comfortable wearing.

Its patented dual spiral spring structure is inspired by the super shock-relief system, which can transform the weight of the bag to elastic energy when carrying the schoolbag.

The schoolbag can automatically adjust its pressure on the shoulders for weight reduction purposes.

This user-friendly schoolbag is also featured many humanized designs, such as multiple pockets with large capacities and compartments for loading. Its patented carrying handle can disperse the weight effectively to facilitate schoolbag carrying. The reflective logo on the schoolbag body can play a warning role in poor lighting to protect children when traveling at night. The creative weight visualization design on the back can offer indications of the weight to facilitate the adjustment. This is crucial to develop an awareness of spine development and protection as well as weight-carrying adjustment.

Credits

Director of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huimin You
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lan Wen
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Long Chen
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yun Zhang
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Xiaoqian Xie
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yu Guo
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lian Wu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Bin Liu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huiping Chen
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