2023 | Professional

MUSE Design Awards Silver Winner

Goodloop

Entrant Company

FASTEN Packaging

Category

Conceptual Design - Skin Care

Client's Name

FASTEN Packaging

Country / Region

Netherlands

The perception of packaging is changing. It is shifting from an aesthetic add-on to a necessary layer of product protection. And therefore, Goodloop can RE-shape the circular market! It features an attractive design, with transparency and a silhouette shape. It's a sustainable, innovative, and luxurious packaging concept that can replace current cosmetic jars in the market. Goodloop is produced with only (recycled) PP and PET, which adds to the sustainable sense of the product. The curved inner jar gives the product a slim and cosmetic look, while the outer jar adds to the transparency of the product. Refilling from the bottom is an experience for the consumer! When seeing Goodloop on the shelf, it will stand out by its design. It will give high-end brands the chance to keep their status in a sustainable way that fits the future.





Credits

Design Director/ FASTEN Packaging
Robbert Bouman
Product Designer/ FASTEN Packaging
Remco Janssen
Head NPD/ FASTEN Packaging
Suzet Sijm
Designer/ FASTEN Packaging
Savan Huissen
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