Essence of Virtuality and Reality yakiniku restaurant

Wowprime Group is a large chain restaurant brand in Taiwan for 30 years, spanning 20 brands such as steak restaurants, Japanese restaurants, hot pots, yakiniku, and teppanyaki, etc. The "Top Meat" (this case) is the yakiniku brand with the highest unit price, featuring the top luxury "adult" yakiniku restaurant.



The brand core positioning of this commercial space is the "adult" yakiniku restaurant and tavern, that is, to throw away the constraint of eating meat and drinking wine.



With the fusion of brand concept, this case takes the virtual images as "smoke" and "fire", and the real volume bodies as "raw material" and "bar", to integrate the four elements through a variety of virtual and real forms, presenting the adult nature, quenching sense, and unconstrained rough taste, and pulling up the sense of hierarchy and tone of space.

The whole building is two stories high; the first floor is divided into two areas: reception hall and dining area. The reception hall includes the reception counter, meat bar, and waiting area; the dining area includes the delivery bar and dining area. The second floor is the wine bar and dining area.

The overall design not only echoes the core of the brand, but also cares about the interaction between the building and the external and internal spaces.



From the street outside to the light arch on the first floor of the building, it will walk through the light diffused reception counter and the performance bar as well as the lounge area; then through the red brick arch with the building history, it finally reaches the dining area made of a variety of raw materials, which gradually changes in space and time conversion, within the short distance, let the customers gradually get into the situation in both pace and mood, so that the connection between the city, building and restaurant is more interactive.