2023 | Professional

MUSE Design Awards Gold Winner

Tuopai · One Dream Millennium Gift Box

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co. Ltd.

Country / Region

China

In this design, four ancient people related to the origin of Shede Wine were drawn as the main creative elements. In 684 AD, Chen Ziang, the first generation of Wenzong, went to the East Capital (Luoyang) to write a letter, set up a "golden goblet feast" to entertain his hometown elders, chanted the poem "Farewell Friends on a Spring Night", and from then on, "Shehong Spring Wine" was named in Beijing. In 762 AD, Du Fu, the poet saint, went to Shehong Jinhua Mountain to pay tribute to the relics of Chen Ziang's reading platform and wrote a poem praising "Shehong's spring wine is still cold and green" (Wild Hope). And to Tongquan, where the wine is red and the Dongshan Mountain is a feast. Xie Dongshan, who was once the governor of Shandong in 1563, introduced Shandong's "Yi Jiu Method", created a process, and became famous as "Xie Jiu". In 1945, Li Ji'an, a wine making family, set up a spring banquet to invite local gentry to taste the newly brewed Qujiu. Ma Tianqu, a member of the former Qing Dynasty, wrote a gate couplet for Tai'an Workshop, "Tuoquan Brews Fine Wine, and the brand name is" Tuopai Qujiu ". It can be seen that this Tuopai Qujiu has a long history and has been passed down to this day. After thousands of years, it has become more mellow with time.

The wine label on the front of the bottle is surrounded by gold ingot patterns, and the outer package is cobalt blue on the bottom. The wine vessels used today in the Bronze Age are outlined in gold in order. This not only represents the long history of Tuopai from now on, but also brings us a thick memory of the long years.

Credits

Original designer
Wu yao
Illustration designer
Xie boxing
Illustration designer
Zhang yuchen
Illustration designer
Tan zhen
Graphic designer
Zheng ziyang
Graphic designer
Shi huafeng
3D designer
Liao hao
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