2023 | Professional

MUSE Design Awards Silver Winner

EXPO liquor packaging

Entrant Company

Beijing institute of graphic communication

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Beijing institute of graphic communication

Country / Region

China

This is a unique liquor gift box that incorporates cultural elements such as the flowers of the Great Wall in EXPO Park, the mountains, and the Great Wall. The method of spatial composition conveys the oriental aesthetic proposition of the traditional Chinese landscape and scenery in the appearance design, allowing users to feel the essence of oriental aesthetics while tasting fine wine. The bottle body is formed into an oval spiral upward shape, which not only creates the influence of mountains and the Great Wall, but also enriches the visual sense; the high relief process is used to create the flower shape of the Great Wall, and elements such as the flower of the Great Wall, the mountains, and the Great Wall are combined with the wine. Combine to create a rich visual experience.



Credits

Beijing institute of graphic communication
Liao Dazhi
Beijing institute of graphic communication
Zhu Ziyan
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