RIDERMENT

RIDERMENT is a newborn high-end motorcycle gear and apparel selective store from its 60-year-old heritage shop, New Brothers Helmet next door, in Chiayi City, Taiwan. The store integrates most high-end brands to provide a shopping experience that inspires each motorcyclist to discover their own individual riding style instead of selecting the typically limited motorcycle types and their respective gear styles.
RIDERMENT with its visually engaging interior design and industry-breaking display system creates an immersive shopping experience. Each visit is no longer about the simple act of purchase, but rather about the ritual of gearing up for each riding session.