Yunnan Baiyao kid's Toothpaste

This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids' toothpaste. We are commissioned to bring a brand new image to the product so that it can still be attractive to younger moms. The IP figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along with the memorable baby cloud, the illustration is made in kids drawing style, which hopefully attracts mum's attention on the selling shelf.