2023 | Professional

MUSE Design Awards Silver Winner

Yunnan Baiyao kid's Toothpaste

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Baby & Children

Client's Name

YUNNAN BAIYAO GROUP CO.,LTD

Country / Region

China

This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids' toothpaste. We are commissioned to bring a brand new image to the product so that it can still be attractive to younger moms. The IP figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along with the memorable baby cloud, the illustration is made in kids drawing style, which hopefully attracts mum's attention on the selling shelf.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Xiang JingWen
Technical Support
Xie Zhangkun
3D Renderer
Zhu YuLing
Project management
You Hua
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