2023 | Professional

MUSE Design Awards Silver Winner

AR-BOX

Entrant Company

LuXun Academy of Fine Arts

Category

Product Design - Gaming, AR & VR

Client's Name

Country / Region

China

AR-BOX is a model display product that protects the built-in analog game products with novel visual effects. It focuses on breaking through the visual effects and interactive experience of the same products on the market.



Appearance select "Iron Man" as the selected IP to assist the design, highlight the military industrial style in movies and TV through the geometric cutting style and material contrast, and add some matching scientific and technological style appropriately. The performance of materials is not inconsistent with the appearance styling elements, mostly in the case of metal texture, sand texture, and transparent materials to express the sense of technology and future.



The main function of AR-BOX is the pseudo-holographic projection technology: the video image projected by the top screen is projected to the model inside the product through the built-in refractory plate, which makes the model not only placed in AR-BOX, but also the corresponding content of the image will make the model characters vivid, bringing users an immersive viewing experience and a shocking visual experience. And each image has its corresponding audio set up so that the user in front of the product appears to be there. Small purple spotlights are designed to hide from the interior of AR-BOX by projecting multiple shadows so that BOX has special display capabilities when it does not project images. AR-BOX does not have a switch set, replacing the traditional switch with an infrared sensor switch set at the top of the product. Users can switch on or change the image by waving, like Tony Stark in a movie or television work, by waving a variety of machinery and armor through the holographic projection, which enables users to gradually immerse themselves in the multi-segment interactive feedback given by the product during the process of use. Enjoy the special interactive experience of using AR-BOX better. Users experience not only the visual impact of a magical refracted image, but also the feedback from the mechanical details of the AR-Ghana Library in each step before waking up the image.



Credits

Guangpeng Yue
Hongbo Ren
Jinhong Li
Gaoshiyang Feng
Xuanhe Gu
Yaying Jiang
Meixin Zhang
Bingjie Li
Dan Sun
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