Cha Xiao Shan “Skylight” Tea Pack Series

This design related to a series of tea packs, including 3 categories: black tea, white tea and pe’er tea.

The product concept of the brand owner are: “ outstanding tea always comes from deep mountains since ancient times, beautiful scene in the mountain nourishing the tea with premium quality. In order to deliver this core ideology to the end-consumers directly and concisely, we take the simple and less complicated way, besides the basic brand information, we only select 3 elements for the appearance design: the stick drawing of the tea fields, HD photo of the tea water and the same color matching of the relevant tea water. The stick drawing of the tea field on the background demonstrate the excellent growing conditions in the mountain of the source area. The HD tea water photo coordinate with embossed tea bowl, bring the limpid and mellow tea water quality to the end-consumers directly; in the meanwhile, the tea bowl also stands for the sun visually, delivers her lights and heat to all over the mountains and tea fields. The warm colors on the side panels of the box and the wrapping paper of the tea cake identical to the tea water colors, coordinating with the soft texture of the white velour paper, demonstrate the soft and good taste from every little details of the package.

The structure of this pack also innovative, especially the patented inner tray structure design, not only provide enough structure strength, but also improve the assembly efficiency and reduce the product cost concurrently.