2023 | Professional

MUSE Design Awards Silver Winner

Natural Touch & feel Wooden Plate Series

Entrant Company

Stora Enso China Packaging

Category

Packaging Design - Home Appliances

Client's Name

LAKA household limited company

Country / Region

China

As a natural material, wooden product have environmentally friendly, sustainable and renewable attributes. Therefore, wooden plates can not only have unique natural touch & feel and good environmental adaptability, but also can make the end-consumers feel excitedly and get more sense of environmental protection engagement.

In order to demonstrate the unique attributes of the wooden plates, we select the corrugated board which has similar touch feeling and visual appearance as the packing material, and abandon printing process, aim to get same original ecology package style and echo the natural touch & feel attributes of the wooden plate. Embossed text and braille design can deliver necessary product information and brand image to the end-consumers without printed graphic, and give cares to the persons who has visual impairment.

Regarding the structural design, we adopt a unique universal design which can not only exactly interpret the protection and buffer performance , but also can apply to different plate size in a certain range. When different plate be packed into the package, the edge of the plate will push the sandwich structure and drive the auto-adaptation pincer holders to hold the plate in right position and avoid relative move during transportation. This universal design can bring competitive cost and convenience to the inventory management.

Credits

Innovation & Design Director
Dick To
Senior Design Manager
Jinglun Cui
Product Design Manager
Qinwu Zhao
Graphic Design Manager
Hong Zheng
Product Design
Yanyuan Fang
Graphic Design
Xiaoli Cui
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