XINGSHUFU ZHENCUI

This project is another vivid interpretation of the catering space by the designer. The bold space remodeling, the clear rhythm of the visual layout, and the meticulous traditional images intervene. The "old" shadow of traditional catering is replaced by a solid traditional charm, and more importantly, the young vitality is everywhere.

In view of the characteristics and development trend of catering space design, by analyzing the artistic elements of western Sichuan culture and combining with the brand, we fully explore the characteristics of Bashu culture and art. Starting from its natural scenery, history and humanities and other aspects, on the basis of its decorative functions and humanized practical functions, we explore the integration of Bashu cultural elements into catering space design, so that the catering space has cultural heritage, highlights the spiritual connotation, and realizes unique catering space design.

The unchanging space image of traditional catering brands is like a double-edged sword. It is difficult to change in the fast-growing market after the fixed symbols are memorized. The designer redefined the brand space strategy with "thousands of stores and thousands of faces", and more precise gene control brought more free space vision, so that "change" and "unchanged" won the market and diners.

The brand new visual design accurately controls the change of color brightness, harmoniously matches and makes the space layered. A good space can not only bring people a beautiful visual experience, but also enhance the thematic information of catering brands. The fire that has experienced the changes of the times gives a vivid and interesting emotional accumulation, which also fits in with the atmosphere of the space and is complete with each other.