FRIED RICE

FRIED RICE in COCO PARK in Shenzhen continued the iconic New York industrial style of the brand, expressing its support for URBAN CREATIVE CULTURE.
The design with industrial-style concrete wall restored the street of the Lower East of New York City, and interpreted the cultural atmosphere of FRIED RICE with a sense of immersive open space. The side area of the store was designed as an experience area of the immersive New York street, and the design of the wall was created by graffiti artists through a combination of cutting, collage, graffiti and painting, to create a cultural atmosphere full of art and street. The front area inside the store showed the brand’s support and love for music culture and originality through the DJ booth and vinyl record collection wall, which is also a core area for doing activities inside the store. By using stairs, the store space was to express the concept of the streets of New York’s Lower East and to serve as a division of functional areas within the space. The handrail of the street railing was designed as a clothing display, perfectly combining brand symbolism and practicality.