2023 | Professional

MUSE Design Awards Silver Winner

Chacui Fruit Tea

Entrant Company

Linshaobin Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Jinmailang Food Co.,

Country / Region

China

Chacui is a new generation of fruit tea brand launched by Jinmailang. There are three flavors of lemon tea ice black tea, golden pomelo jasmine tea, and Shine muscat green tea.

We try the fruit graphics to be abstracted with font strokes, so that the graphic seems familiar but has another new experience.In order to better distinguish each drink, a variety of colors are combined with fruit graphics,it also adopted color contrast color, hoping to convey the concept of a new generation of fruit tea to consumers.

In the design of the bottle label, we used the whole bottle to wrap, so that the design picture display surface is larger, and the information level is sorted out clearly. Boldly try to put the taste name at the top, and the brand information is placed below, and the fruit graphics are enlarged in the middle to reflect the color with higher saturation.

Credits

Creative director
Shaobin Lin
Designer
Xianqi Cai
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