2023 | Professional

MUSE Design Awards Silver Winner

Luhua Buckwheat noodle

Entrant Company

Linshaobin Design

Category

Packaging Design - Other Packaging Design

Client's Name

Shandong Luhua Group

Country / Region

China

Shandong Luhua Group is a national enterprise dedicated to leading high-end edible oil and a national key leading enterprise of agricultural industrialization. Across edible oil, condiments, rice and noodles and other industries, now has 47 production bases, distributed in the country.

The main audience of Luhua buckwheat noodles is people who love sports and healthy diet.The design combines farm, buckwheat plants, athletes and other elements to create exquisite and unique illustrations for packaging.The local bowl shape is transparent, so that consumers can see the noodles clearly.

Credits

Creative director
Shaobin Lin
Designer
Xianqi Cai
Photographer
Yanpeng Chen
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