2023 | Professional

MUSE Design Awards Silver Winner

RUYAN

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Taking the ecological species "swallow" of the winery as the creative starting point, hand painting the shape of the flying swallow, depicts a picture of hope, vitality and life; Distinctive and unique, delivering highly recognized brand image memory to consumers; The font is handwritten regular script, gentle and beautiful, representing the brand's peaceful and beautiful characteristics.

以酒庄生态物种“燕子”为创意出发点,手绘展翅飞翔的燕子形态,描绘出一幅蕴含希望、朝气、生命的画面;层次鲜明,独树一帜,向消费者传递出高度识别的品牌形象记忆;字体为手写楷体,温婉流丽,代表了品牌祥和美好的特性。

Credits

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.
Kuanfu Wu
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