2023 | Professional

MUSE Design Awards Platinum Winner

Green Mandarin orange Pu’er

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Green Mandarin orange Pu’er

Country / Region

China

The vision was to design a packaging to enhance the quality and excellence of Pu’er. This packaging uses Molded Pulp for the whole box without plastic or glue, which is formed into space-efficient, lightweight, and shock-absorbent packaging that protects your products during shipping. The true magic of this Green Mandarin orange Pu’er is it made by Pu’er ripened in Tangerine Peel, so the molded pulp texture is then further enhanced by a clever use of embossing resulting in a delicate though powerful packaging, where spaces and information hierarchies are perfectly managed through interesting and never trivial lettering.

Credits

Designer
Kaipu Li
Designer
Dufen Su
Designer
Wei Tao
Designer
Feng Lin
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