2023 | Professional

MUSE Design Awards Silver Winner

Salute to the Planter

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

A group image of Portuguese plantation growers was carefully drawn: rich Portuguese plantation, simple face, and a sense of strength in perseverance and calm.

The bottle body adopts Burgundy bottle type, which is smooth and slender like a beautiful neck, showing more fashion atmosphere;

The font is bold and vivid, and the dotted elements are used as embellishments, symbolizing that the growers harvest every bit of good wine through hard work.

With a unique perspective, it shows the style and features of Chinese wine growers. From the connotation of text design and illustrations, it expresses the high respect for "growers". The growers support the soul of wine. This design is the best tribute and tribute to the growers!

精心绘制了一幅葡园种植者群像:丰硕的葡园,质朴的面庞,坚毅和淡定中充满了力量感。

瓶身采用勃艮第瓶型,流畅、纤长如美颈般,更显时尚大气;

字体大气形象,并以点元素作为点缀,象征种植者们通过付出辛劳的汗水,收获点点滴滴的葡萄美酒。

以独特的视角,展现出中国葡萄酒种植者的风貌,从文字设计内涵、插画表达了对“种植者”的崇高敬意,种植者们撑起了葡萄酒的灵魂,这款设计正是对种植者最好的礼赞和致敬!

Credits

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.
Kuanfu Wu
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