2023 | Professional
Entrant Company
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We take "water-like women" as the inspiration in designing. Exploit linear features and lighting arrangements to metaphor the soft feminine posture and skin texture and reveal the natural and whimsical characteristics of "beauty." Moreover, adopt various gray shades to present vivid ripple-like patterns, echoing changes in mood and appearance. Step by step, as if into the physical and mental exploration journey. The virtual inner feeling caters to the authentic external space and brilliantly transforms and blooms enchanted looks.
Due to the space limitation of the long and narrow pattern of the base, we adopt reverse thinking to re-configure the whole layout, ingeniously leaving the brighter side for the users and fashioning a "breathing space." We deliberately install glass doors to introduce sufficient natural light into the 120 meters long hallway; the shimmering beams brilliantly create a well-lit and lightsome space.
We adopt a calm neutral gray palette as the base tone and assort with balmy walnut wood to achieve a completely relaxed comfort. Walk along the hallway, the indirect lighting gradually turns dark, with a slightly nervous and expectant mood to enter the beauty room. Then, after completing the beauty courses and stepping into the bright area with a satisfied smile and light-heeled pace.
In planning a commercial space, it is crucial to create a delightful consumption situation besides appealing tones and atmosphere. Therefore, we take advantage of the height differences between the reception counter and the arc-shaped waiting area to convince the consumers subconsciously. Honestly, people feel at ease when they snuggle on the comfortable couch. And when they look up at the reception counter, they can perceive professional consultants' image and brand authority, so it is easier to be persuaded to buy courses.
Credits
Entrant Company
Upward Information Design
Category
Interior Design - Residential
Entrant Company
Hunan Perwo Cultural Idea.,Ltd.
Category
Packaging Design - Retail
Entrant Company
Arcadebox Creative
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Onemood Interior Design
Category
Interior Design - Residential