2023 | Professional

MUSE Design Awards Gold Winner

PICO SI 2.0

Entrant Company

Shenzhen Scene Aesthetic Design Co., Ltd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

PICO SI 2.0 is an immersive VR experience space themed by breakthrough, imagination, technology, and user-friendliness. With the concept of The New World, PICO SI 2.0 bridges the boundary between the natural world and the virtual world, creating a more imaginative space with more technological elements for users while shielding a feeling that causes distance and constraint.

The design aims to explore a balanced space combining futuristic technological elements and an energetic lifestyle. With gray and white as their primary colors, the project mixed different materials for an area of imagination, allowing users to explore infinite possibilities and create an open and free living space.

The layout of the functional areas of the space is designed by following the user's movement and adopts an inviting spacial arrangement for a simple experience with less cognitive burden by considering the different needs of users. PICO Hub, the central area, is an open, inclusive, and community-based space, which is also a bridge between the virtual world, the real world, and users.

Surrounded by the central part are different theme areas for in-depth MRC experience, such as sports, entertainment, audio, and video. When there is no visitor, these themed areas can play advertisements. And the service module can provide users with more diversified services to attract more users to the store, thus increasing their interaction with the brand.

Credits

Wendong Zhou
Ella.C
Shuidong He
Jingfan Chen
Yongfen Li
Rugui Qiu
Zuoxiu Zhang
Jiajun Hu
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