2023 | Professional

MUSE Design Awards Silver Winner

TKY SHOP

Entrant Company

ZUOMODESIGN

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

TKY SHOP

Country / Region

China

As more and more women take control of their careers and lifestyles voluntarily, with the freedom to be whoever they want to be, and the courage to fight stereotypes...and having these seemingly mundane powers that are not easy, in our It seems that it is both tough and soft, like a complex and strong vitality growing in the warm desert.



Through multiple curved walls, the whole space is semi-openly partitioned, and a mysterious and soft display environment is reconstructed. We chose "women bathed in the sun" as the concept of this space design, stretching the body toward the warm place, showing the beauty of confidence, softness and tenacity, which is the brand charm that the whole space wants to convey through the design.



We design and use some shapes to express the life force of women in different states. The square expresses toughness, the curved surface expresses the inner softness, and the circle expresses self-confidence. In these forms, the functions of different spaces and the emotions and feelings conveyed are constructed. As soon as people enter this space, they can relieve the impetuousness of commercial space and feel calm from top to bottom.



In order to emphasize the texture and tone of the entire store, it provides a space like an exhibition. We designed a curved soft film ceiling in the center of the entire space, so that the soft light diffuses into the display in a quiet way, making the clothes more elegant and textured. At the same time, an infinity spotlight is designed, the light is hidden in the ceiling, and the exquisite atmosphere is reconciled from the inside out.

Credits

designer
ZIQUAN LIN
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