2023 | Professional

MUSE Design Awards Silver Winner

Baby Elephant Ultra Protection Cream

Entrant Company

CHICMAX

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Baby Elephant

Country / Region

China

The design of the product presents the style of minimalist design, it uses the element of 'nipple' as the core identification symple, which makes a perfect combination with the design of the bottle.



The graphic design inspiration comes from 'Mobius ring' with the meaning of ' Endless'. This design expresses the product identity that ' the endless love" to babies, 'the endless peace of mind" to mothers as well as 'the endless pursuit of formula safety'.



The first product of this series Baby Elephant Ultra Protection Cream obeys the extremely stringent development requirements that rejecting 4700+ risky ingredients added (more than 8 major non-additives : no fragrance, no traditional preservatives, no pigments, no hormones, no alcohol, no heavy metals, no fluorescent agents, no silicone oil, etc.).



Based on the design conception of " Natural design for more ergonomic", the shape of this product has a comfortable grip. In order to accurately convey the efficacy of the product, the packaging is made of special environmentally friendly paper, and the bottle body is made of comfortable skin-friendly materials. The minimalist design adds beauty to the product and realizes a new visual language for the brand.

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