2023 | Professional

MUSE Design Awards Silver Winner

KYOCA Adenosine Amino acid

Entrant Company

CHICMAX

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

KYOCA

Country / Region

China

A triangle represents manifestation, enlightenment,and a higher perspective. Striking symbol and is also the most stable form in nature, which means it brings the most stable environment to the scalp. Based on research into the lifestyle and scalp health of Chinese consumers, KYOCA insists on combating hair loss by addressing scalp issues, allowing the hair issue to be resolved with "stability" rather than worry. KYOCA utilizing the simplicity of the triangle with goose yellow,gray and white to create a young professional and efficient image. International color authority Pantone also state that Ultimate Gray and Illuminating,would be a dreamy, hoping combination that conveys an unwavering sense of well-being. KYOCA product has the characteristics of eye-catching and bright, high recognition. The visual system with the formula number is to express that every product is the formula that our formulator has conducted hundreds of experiments to blend.The soft touch material of choice is intended to replicate the smooth and supple sensation of touching hair.KYOCA want to express the brand attitude: environment concern, life concern, consumers concern, and make good products for consumers.

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