2023 | Professional

MUSE Design Awards Silver Winner

newpage baby oil series

Entrant Company

CHICMAX

Category

Packaging Design - Beauty & Personal Care

Client's Name

newpage

Country / Region

China

The product packaging of Newpage Baby Massage Oil is simple and refreshing, it looks like a "small baby bottle", full of childlike interest, fun, practical and aesthetic value, visually highlighting the minimalism of ingredients, to bring good feelings for mothers and babies in the process of daily touch skincare.

In the shape, the design starts from the actual application scenario. To implement the design concept of "0 edges and corners" with a rounded shape, taking into account the safety of children to the greatest extent; Compared with the straight lines of the traditional cube bottle, the simple and full radian shape weakens the cold feeling of the product, and the harmonious soft feeling Narrows the distance between the product and the user.

In terms of color, transparent bottle body is adopted, which does not cover up the natural quality of sunflower oil, egg butter and other ingredients. The minimalist formula of only 7 ingredients is interpreted. What you see is what you get, so that the degree of use is clear; At the same time, the golden liquid is more prominent in the environment. When the light passes through the bottle, it presents a sense of transparent light, just like holding a bottle of "sunshine", bringing vibrant aesthetic enjoyment. The bottle cap uses the matte face effect to bring a soft touch to the user.

On the round mouth of the bottle, we add a pump nozzle, so that the liquid does not flow out when poured, but can be poured out one drop by one drop through slight extrusion, which conforms to the user's usage habits, and accurately controls the dosage, avoiding the greasy skin feeling caused by too much pouring. Product design and assembly difficulty is low, simple and atmospheric shape packaging without complicated printing and design, suitable for mass production.

In terms of environmental protection, the packaging design of the product uses recycled environmental materials. The flower box uses Forest Stewardship Council certified paper. The wrapping paper is printed with soybean ink. Wish to protect the beautiful earth together.

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