2023 | Professional

MUSE Design Awards Silver Winner

SUN YAN - Instant Noodles

Entrant Company

BOLD BRANDS

Category

Packaging Design - Prepared Food

Client's Name

KG Group

Country / Region

Lithuania

Asian style instant noodle packaging adopted to the European design standard.

Unconventionally displayed noodles perfectly reveals its type and style as well as texture and length. The ingredients depicted between the noodles quickly communicate what to expect inside. Chop sticks image creates an allusion to Asian food. Large names and different colour coding helps customer quickly distinguish which taste is his favourite. And graphic icons perfectly explains the properties of the product and the preparation method.

The classic design example that works effectively on the shelf and suites perfect for this product category.

Credits

Creative Direction & Design
Vytenis Petrusevičius
Strategy
Motiejus Gaigalas
Graphic Design
Žydrūnas Šlajus
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