2023 | Professional

MUSE Design Awards Platinum Winner

NETA S

Entrant Company

Hozon New Energy Automobile Co., Ltd.

Category

Transportation Design - Sports Car

Client's Name

Country / Region

China

The NETA S is a B+ class sporty smart coupe, perfectly combining the advantages of a coupe and a sporty car, with a perfect posture and strong performance. The new center console, high-end interior design, top-level safety protection, and unique exterior styling provide passengers with a comfortable and safe driving experience, creating a new personalized way for users. While realizing a leap-forward upgrade in the coupe industry, it also shows the power of technology, and realizes the innovation of production technology in the new era. The NETA S's interior design has four screens: a 13.3-inch main instrument panel for the driver, a 12.3-inch entertainment screen for the co-pilot, a 17.6-inch central control screen, and a small screen in the second row, fully realizing intelligent driving. Equipped with an AR-HUD augmented reality display system, the screens display the information of daily driving and entertainment information for leisure use in high definition. The concise and reasonable layout ensures a clean and clear view, truly realizing people-oriented. The design team combines the narrow daytime lights and the main light group, in line with the overall design tone of the appearance, expressing the technological strength. The 68 LED bulbs in the daytime running lights express the information in different scenarios, making the whole car look more intelligent. The taillights with 168 LED bulbs in the shape of "square sky halberd", enriches the appearance design while achieving functionality, making the overall design more robust and tense. In addition, a black triangular area is located under the front light group, hiding a laser radar, with some delicate and rich small body changes around the laser radar, enhancing the aesthetics while improving the pedestrian collision safety system. The NETA S full applies "technological equality": an exclusive entertainment screen for the passenger; a distinctive hollowed-out floating steering wheel allows users to experience controlling a futuristic machine. The design team simplified the interior design, with almost all control buttons integrated into the screen, and a few external buttons also using touch design.

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