2023 | Professional

MUSE Design Awards Gold Winner

Luckin Fine Drip Coffee 2.0

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Luckin Coffee (China) Co., Ltd.

Country / Region

China

These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best-selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye-catching and youthful.The new series of Luckin Drip Coffee is inspired by the bean's origins. There are 5 different ones with their special flavor and aroma. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted so as to build up an eco-friendly scene in consumers’ minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Xuedan Xia
Assistant Designer
Zhiyi Jiang
Technical Support
Zhangkun Xie
Technical Support
Miaorong Lu
Illustrator
Ping Yi
Project Manager:
Lei Peng
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