2023 | Student

MUSE Design Awards Platinum Winner

Bamboo Slips Liquor

Entrant Company

Qianying Niu

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

United States

The Bamboo Slips Liquor design centers around “Zen,” using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, “The Decree of Wine,” which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.



This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.

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