2023 | Professional

MUSE Design Awards Gold Winner

KiraKira Menstrual Disc

Entrant Company

THAT iS CREATIVE & BRANDING

Category

Packaging Design - Beauty & Personal Care

Client's Name

KiraKira

Country / Region

Taiwan

We use the negative space as our design method, such as the famous Rubin vase, to create an interesting optical illusion and repeating patterns. The image of female vagina is the core of the design, and then we developed the image of the Holy Grail. There are two confident women talking freely, with one hand holding flowers and one hand holding the Holy Grail, to imply the woman power is held in her hand.



We expect all the modern women to enjoy absolute freedom and confidence without any restrictions, as well as freely choosing the period products as one wish.

Credits

Creative Director
Ryan Hong
Designer
Lun Huang
Photographer
Hsu
Project Manager
Lily Wang
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