2023 | Professional

MUSE Design Awards Gold Winner

THAT iS the moon - Touchable Audio Card

Entrant Company

THAT iS CREATIVE & BRANDING

Category

Product Design - Other Product Design

Client's Name

Country / Region

Taiwan

We want to create some different sensations towards the moon for fall 2022. The moon festival gift can be heard and touched instead of just being seen. THAT iS the moon - Touchable Audio Card, is based on the concept of barrier free. The cover of the outer package with the braille and the QRcode may guide you to listen to the story about the moon. By working with DaTing from Return Design, his voice guides you to understand the story and legend regarding the moon.



Opening the outer box, the front side of it is embossed in 3D convex by the large engraving plates.



The bumpy lumpy surface, space shift and the lunar rover all have its amazing details. By emphasizing and repeating hot-plated with the gold and silver, to generate irregular fragmentation in thermoprinting makes the product displaying a unique rocky lunar surface.



The 3D details can not only be seen, but also the depth of the bumps can be felt by touching. Please use your fingers to feel the bumps carefully. You can feel the bumpy texture just like really touching the moon.



Furthermore, for the back of the product, you will see a stone carving-like figure. Through surrounding the edge-shaping line, you can use your fingers to follow the story-telling guide step by step, to listen to the story of the moon and Taiwanese aborigines.



We hope this design of the year will bring some ideas out of the box, that people can understand the story of the moon not only by looking but also touching and feeling it.

Credits

Creative Director
Ryan Hong
Designer
BD Yang, FF Liu, Lun Huang
Project Manager
Waiting Wang
Copywriting
Waiting Wang, Chiayu Wu
Photographer
Hsu
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