2023 | Professional

MUSE Design Awards Silver Winner

Little Coco Ladies Watch Collection

Entrant Company

FIYTA Precision Technology Co., Ltd.

Category

Fashion Design - Watches

Client's Name

Country / Region

China

The appearance of the watch breaks through the traditional concept. The oval shape is the first in the market and the Fiyta brand.

The design inspiration comes from cocoa beans in nature. The natural shape has been artistically processed and presented on the watch, which makes people imagine its intoxicating fragrance, sweet sugar, enthusiasm and vitality, all of which make people secrete dopamine and bring happiness fantasy.

The dial blends the caramel cocoa color sun sand dial with gradual light and shadow, highlighting the sense of color hierarchy. The crown is inlaid with natural black onyx, shining brilliantly.

Natural cocoa beans and natural black agate embody the dynamic combination of art and nature, and the dialogue between the brand and nature, freedom and sustainable lifestyle.

Credits

designer
YAJIN CHEN
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