2020 | Professional

MUSE Design Awards Gold Winner

Chengdu WuYue Plaza Sycee Street

Entrant Company

VE Commercial Space Design (SHENZHEN)_Ltd. Company 

Category

Interior Design - Commercial

Client's Name

Seazen Holdings Co., Ltd.

Country / Region

China

“Once upon a time, a group of heroes led by the master Panda in Kingdom of Shu lived a retirement life in nature, where the “Yuanbao Street” was the place they stood aloof from worldly success.”



It’s the first Chinese anime-theme street incorporating the local characters such as “Three Kingdoms” and “Panda that are specifically for the post-90s consumers enjoying trendy anime scenes. The street design encompassing the anime topics “comic storyboard,” “exaggeration,” super power,” etc. covers an area of 3,000 square meters, where have seven anime attractions.



At the beginning of the design project, there were two entries “Waterway” and “Mountain Road” as the “roads coming home,” each of which has difference sceneries. The “Waterway” connecting the “Dock Entrance” is the only entry connecting the Yuanbao Street to the outside world, is the intermediate of foreign trade. The “Mountain Road” adjoining mountains is a natural barrier protecting this undisturbed area, and is the emergency exit as well.

The seven attractions correspond to the regular life of “clothing, food, housing, and transportation.” The local culture of “Fish Market” figuratively depicts the fresh fishes daily harvested. At the market, the vendors shouting, the people bargaining and the kids playing, all of which exemplify the easygoing atmosphere.

The “Waterwheel and Bamboo Forest” revealing the scholarly atmosphere is the quietest place, where the sound of reading, babbling water and creaking waterwheel, as well as the bamboo forest and quiescent field path.

The “Goddess Tree” is an emotional support at the middle tribe. The tribal elders like to tell the stories to the youngsters by the “Goddess Tree,” where the women chatting, emotion supporting, praying, worshiping and resting. The leaf stage, which is among the waterfall, is the favorite playground for pandas.



The intellectual property characters originated from the history of Three Kingdoms make these seven attractions intriguing and enticing. The design principle adhering to “sentiment and originality” establishes the interactive scenes, and constructs a unique anime-theme shopping street in Chengdu.

Credits

VE Commercial Space Design (SHENZHEN)_Ltd. Company 
SUN JUNJIAN
VE Commercial Space Design (SHENZHEN)_Ltd. Company 
CAI JUN LIANG
VE Commercial Space Design (SHENZHEN)_Ltd. Company 
DENG ZHANGLIN
VE Commercial Space Design (SHENZHEN)_Ltd. Company 
LU ZHIWEN
VE Commercial Space Design (SHENZHEN)_Ltd. Company 
HUANG XIAOXI
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