Niigata Sake with Furumachi Geigi

Niigata Sake + Niigata Geigi = Niigata Cultural Communication



Sake from Niigata, the largest production area in Japan, and the traditional geigi(like a geisya) culture there. A project that brings out the appeal of Niigata by combining the two.

Niigata's four sake breweries, dressed in geigi kimono, are designed for spring, summer, autumn and winter.

The four companies are working together to leave the culture of geigi as Niigata's sake, rather than a single company.